![]() ![]() It’s widely known as the antithesis of conscious, sustainable, and ethical fashion.Īs the prototypical purveyor of and poster child of ultra fast fashion, SHEIN lives mostly online. In Hollywood terms, SHEIN is the stalk villain in a B movie. ![]() The world’s most profitable ultra fast fashion brand, SHEIN has become a catchcry for all things alarming about the current state of the fashion industry. The biggest, baddest ultra fast fashion brand It’s the type of online community where you feel like your choices might make a difference.īut here’s a thing that activists and “sustainable fashion influencers” know: If you really want to drive up your engagement numbers, you only need to mention one word. Yes, that’s the “sustainable fashion community”, and you find it most actively on Instagram and TikTok.Īt the best of times, it’s one of the few encouraging places on social media, where the majority of people seem to genuinely care about where their garments come from and how the workers are treated. There’s a corner of the internet where second hand shopping is cool, anti-waste is a buzzword, and ultra fast fashion brands inspire almost instant rage. We investigate the known evidence-and it’s not a pretty picture. But the brand’s lack of transparency makes it hard to know how bad it really is. There are many dark sides to SHEIN’s rapid growth. ![]()
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March 2023
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